Coke Zero TAS

The target audience for Coke Zero is males, aged 19-22, who are currently enrolled in postsecondary education and supplied with a small budget for food every month outside of their meal plan. They are trying to lose weight gained during their first year at college, but love soda too much to sacrifice it entirely. At night, they stay up late and need caffeine to keep up with their studies. They need a soda that provides the energy boost without the added calories and sugar, as well as a product that can be bought on a whim and at minimal expense.