IM2 TAS_Kizer

Sam Kizer

COM1111 04

TAS for IM2

            My intended message is quite simple but so often overlooked. The art of thanking people for things they have done for you seems to be falling by the wayside. When teenagers or young adults receive some form of gift from an older person (i.e. friend’s parents, etc.) it is crucial to thank them in a way that is meaningful to them, not for you. This how-to was meant to convey that fact and hopefully encourage young people to write thank you notes more often.

            The target audience for this message is young adults (18-22) who receive gifts, vacations, or other “love” from parents of friends. In that light, colleges with a wealthier demographic will be targeted- lots of expendable income is available. Although it is somewhat bad to say, these young adults are driven by money and desire to keep friends who provide tangible things (i.e. not necessarily true friendship).

            The how-to video shows how to write thank you notes, something that can be done quickly and on a cheap budget, leaving money for other recreational activities. Highlighting a formal note-writing style alludes to the fact that rich parents will be receiving the letter, reinforcing the audience’s desire for wealth. By making the parents smile, young adults will likely get more things in return.